I used to pshaw all of the usual blogging advice, especially when it came to defining a niche and an audience. I naively thought that I could attract multiple audiences for the different kinds of posts that I was writing. What I should have done from the start is take advice from a favorite motto of mine…
Jack of all trades, master of none.
Yes, it is possible to attract a few different kinds of readers by writing a wide variety of posts. But, chances are, those readers will get turned off by your other posts that don’t have anything to do with them. Plus, how can you truly be at your best when you’re stretching yourself thin between dozens of different topics and voices? Enter the ideal reader persona.
She is the IT girl when you think of your ideal person that you would want to read your blog. Or, I suppose, they could be the it guy if you’re writing towards mostly males. Nonetheless, they’re the go-to person who you should pretend you’re talking to when you are writing your posts. Blog posts should have a conversational style, and when you have a person in mind that you’re talking to, it helps the words flow naturally.
It overwhelmed me to try to come up with this imaginary person out of thin air, that is until I found this incredible post How to Create an Ideal Reader Profile by Regina. With the help of her questionnaire, I was able to come up with my imaginary ideal reader quite easily. I gave her the name “Brooke”, only because I’ve always liked the name. Let me introduce you to Brooke…
Wants to have her own blog that is similar in style/content as mine
I give her good advice that she can apply to her everyday (whether it’s beauty related, DIY related, parenting related, etc.)
She likes the vibe: photos, voice, feel
Who am I? As in, what do I do outside of the blog?
Why do I have my blog? What is the purpose of it?
Why do I consider myself an expert on DIY and creating?
Who is Bean? What kind of child is she and is she like my daugher?
- How do I blog? What are my systems/practices/advice?
If this sounds like you, you go Glen Coco. You’re basically me. Which, I’ve come to find, makes a lot of sense. I started blogging for personal reasons so it’s obvious that my ideal reader be a lot like me. If this doesn’t exactly sound like you, I hope you relate to the majority of topics I write about: crafting/DIYing, parenting, being awesome… 😉
Who do you think is your ideal reader persona? Are they at all like you or totally opposite?