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August 2016 Traffic and Income Report

This is going to sound kind of narcissistic, but I love my blog for so many reasons. It motivates me to document life’s little moments with our family that might otherwise go forgotten. It helps me exercise my crafty/creative muscle. It has taught me SO MUCH about taking good photos, how to master Photoshop, and the powers of social media that I’ve applied to help grow our family’s dance studio.

 

Not just all that, I’m lucky enough to make a few bucks off Bre Pea. Some months more than others, that’s for sure. And the income, as I’ve come to realize, is almost directly related to the degree of hustle that I have applied.

 

I want to start tracking my traffic and income to help keep me motivated to grow Bre Pea in the right directions. I don’t want it to just “fizzle out”. I also want to track my stats because I think it’s important to be completely transparent with my readers. 
 

How I made money last month as a DIY and crafty blogger.

 
August 2016 Traffic (according to Google Analytics):
 

Total Page Views 22,787
Total Unique Visits (Users) 18,343
Pages/Session 1.19
Page Views from Pinterest 9,735
Page Views from Facebook 117
Page Views from Instagram 18
Page Views from SoFab FB Campaign 5,721

 

August 2016 Income:
Influence Central $150
Clever Girls $200
Mom Network Ads (formerly Rivit) $.67
Collective Bias $45
Subtotal Income- $395.67

 

August 2016 Expenses:
GoDaddy Bookkeeping $9.99
Filmora (new video editing software) $29.99
Fizzle $34
Subtotal Expenses- $74.98

 

August 2016 Total Income Minus Expenses: $320.69

 

What I Learned: 
 
First of all, scoring Facebook ad campaigns with SoFab is an AMAZING traffic driver. I’m going to continue to deliver awesome sponsored content in the hopes that I score at least one ad campaign a month.Second of all, I obviously have no idea how ad placement works. I made a whopping 67 cents off my ads with almost 23,000 page views. That doesn’t seem right. Help?

 

August was a lean month as far as income goes. Though I didn’t do a report on the month before, I can say that I earned almost three times as much in July than I did in August. It’s not a totally accurate representation of the amount of work I did because a lot of my income comes from sponsored posts, and most companies don’t pay until 30-60 days after you finish a campaign.

 

That’s why my future goals are to diversify my income so I’m not relying on snagging good sponsored post campaigns. I still want to do relatively the same amount of sponsored posts (I work extra hard to make them awesome and relative to my niche, plus I always turn down ones that don’t vibe with my standards) but it’s never smart to put all of your eggs in one basket.

 

I also have a few goals that I want to track to help grow my traffic and other engagement…

 

Goals for September 2016:

 

-Increase my Pinterest followers by 100+
-Increase engagement on my blog through comments
-Brainstorm a list of potential product ideas
-Increase monthly pageviews to 25,000+
-Increase Instagram blog page views to 50+

 

I’ll be posting my progress on these goals with next month’s traffic report… 
 

How I made money last month as a DIY and crafty blogger.

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