I took the line, “Jack of all trades, master of none” very seriously. They say you need to hone in on your niche to really make your blog successful.
Whoever “they” might be, I would like to give them a piece of my mind because “they” obviously never tried to run a crafty/DIY exclusive blog single-handedly.
I think you can see where this post is going. Being the perfectionist and information-hungry person that I am, I’m always seeking out opportunities to learn more about how to be a better blogger. After all, this blog is more than just a creative outlet, I have somehow turned it into a stream of income. Who knew!
A lot of the information I was finding talked about the importance of nicheing in order to take your blog to the next level. I thought it was worth a shot, I’ve been blogging for 6 years so why not try it and see?
After about 2 months of focusing on my “niche”, I’m so over it.
Niche blogging made me burn out
Thinking I needed to write about a certain topic and ONLY a certain topic started to get real boring real fast. Don’t get me wrong, I love being creative and crafty. But only sharing my projects and only talking about being creative and crafty made me want to poke my own eyes out with a fork.
I alienated my audience
Over the last 6 years of Bre Pea (previously Peacoats & Plaid) I’ve shared my family life, creative projects, blogging experiences, you name it. To suddenly focus in on one subject alone (no matter how broad that could be) in turn alienated parts of my audience that came to read for the other things I liked to talk about.
My content got stale
When you get kind of sick of what you’re talking about, making your posts engaging and interesting is almost impossible. No one wants to read tutorial after tutorial, or hear about the newest yarn on the market (unless you have a giant audience of Grandmas, then props to you). For goodness sake, I’m 30. I’ll save it for when I’m in my 60’s. Can you imagine me still blogging in my 60’s? That’s a crazy thought.
I lost my voice
When I go back and read old posts, the thing that makes me the most proud is how distinctive my voice was. I say “was” because I feel like I’ve lost that. It’s pretty tough to insert personality into tutorial after tutorial, although goodness knows I tried.
Since I decided to DITCH THE NICHE, I’m feeling a renewed vigor for my blog. After all, the reason why I started it was to document all of life’s adventures. Hence, a LIFESTYLE blog.
Don’t get me wrong, there will still be PLENTY of creativity. After all, creativity is in my blood. Just expect to read about a wider variety of family adventures, maybe a few beauty tips, and more sarcasm. Lots more.