When I stumbled upon the Facebook Groups for Bloggers world this past spring, MY MIND WAS BLOWN. There were literally hundreds of different promotion-based groups, and a lot of them had thousands of members.
I had to request an invite to a few of them and see what this world was all about.
Once I “got in”, it became very clear that some of these groups were not for the faint of heart. There were dozens of daily threads that you could join, but these came at a price.
Most of the threads are what they call “100% reciprocation”. That means if you drop a link, you had to reciprocate every single link in the thread. And some of these threads had over a hundred comments.
I learned very quickly (through trial and error) that some of these threads and Facebook Groups for Bloggers were not for me. Don’t make the same mistakes I did:
Don’t promote to the wrong audience
If you’re in a group with over 10,000 members, chances are a good chunk of the 10,000+ will be in a different niche and have a different audience than yours.
That’s not to say that your blog couldn’t be interesting to someone in a different niche than you, but I’m willing to bet that a travel blogger with no kids probably won’t find your parenting blog that interesting. And if that travel blogger is required to repin your blog post about parenting, their audience probably won’t respond well either.
These 100% reciprocation threads are a giant time suck. Time is money, invest it wisely.
Don’t let your bounce rate suffer
Remember that travel blogger I mentioned? Well they also dropped their link in the same comment thread you did and are now required to comment on your parenting post.
First of all, their comment will probably sound incredibly fake.
Second, do you think they’re going to get curious about what else you have to share and click around your blog? Nope. And there goes your bounce rate.
Keep your end goal in mind
What is your end goal in participating in these groups and threads?
Is it to boost your engagement? Find other like-minded bloggers and create a sense of community with them? Gain exposure for your blog?
Keep your end goal in mind every time you’re tempted to drop your link in a thread. If you do this, there will be no guilt or frustration associated with the time and effort you spend participating.
Through my mistakes, I’ve found 2-3 groups that I find incredibly beneficial to my blog. They’re in my general niche and they offer threads where it’s not 100% reciprocation. But, I’ve also found that I have yet to see a group that fits my particular broad niche: Creative Family Lifestyle Blog.
So… I created my own! If you write a blog that shares DIY and crafty tutorials with an occasional family and parenting post, I would love for you to join the Creative Family Lifestyle Bloggers Facebook group. There will be a daily thread (Monday-Friday) where we will share money-making tips, social media profiles, engage with each other’s posts, etc.
Are you a member of any Facebook groups for bloggers? Which ones do you find most helpful? Have you made the same mistakes as me? Let’s chat in the comments below!