Recent Posts

5.28.2015

Who is your Ideal Blog Reader Persona?

I used to pshaw all of the usual blogging advice, especially when it came to defining a niche and an audience. I naively thought that I could attract multiple audiences for the different kinds of posts that I was writing. What I should have done from the start is take advice from a favorite motto of mine...

Jack of all trades, master of none.


How to define your ideal blog reader persona

Yes, it is possible to attract a few different kinds of readers by writing a wide variety of posts. But, chances are, those readers will get turned off by your other posts that don't have anything to do with them. Plus, how can you truly be at your best when you're stretching yourself thin between dozens of different topics and voices? Enter the ideal reader persona.

She is the IT girl when you think of your ideal person that you would want to read your blog. Or, I suppose, they could be the it guy if you're writing towards mostly males. Nonetheless, they're the go-to person who you should pretend you're talking to when you are writing your posts. Blog posts should have a conversational style, and when you have a person in mind that you're talking to, it helps the words flow naturally.
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5.27.2015

Perfect picnic food: copycat Costco turkey roll ups [recipe]

We made these copycat Costco pinwheels for a perfect park picnic with Banana Boat as part of a sponsored post for Socialstars #BestSummerEver

One of the best copycat recipes! Costco turkey pinwheel rollups, perfect for park picnics or the perfect boating food!

Any parent of an active kid can agree, it's just not a summer day without a trip to the park. Kids need time to play and burn off energy, get some fresh air, feel the sunshine on their skin. I need the fresh air and the sun on my skin just as bad. Seasonal affective disorder is a real thing for us Minnesotans! Just don't forget to bring the Banana Boat sunscreen ;)
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5.26.2015

Plopping: a miracle worker for curly hair [tutorial]

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #BeBeachBlonde #CollectiveBias

Learn how to do this super easy curly hair style: plopping! How to plop your hair is so quick and easy, and you'll end up with gorgeous natural curls.

When summer and warmer temps roll around, so does the crazy humidity. If you have any bit of natural wave to your hair, you can pretty much kiss your flat iron goodbye for a couple months. Why fight the waves when you can embrace them? You may have heard the recent buzz around "plopping". The name sounds like it could be a personal health issue, but in reality it's my new favorite way to style my naturally wavy hair. 

Learn how to do this super easy curly hair style: plopping! How to plop your hair is so quick and easy, and you'll end up with gorgeous natural curls.

This is what happens when you style your hair with a curling iron and get stuck in a soaking rain. Whomp, whomp. If I would have "plopped" my hair, the rain would have just added to my fun curls! It's time I learn how to give my hair a good "plop".
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5.21.2015

DIY sidewalk chalk paint [recipe]

I participated in a Influencer Activation on behalf of Influence Central for OshKosh B’Gosh. I received an OshKosh B’Gosh gift card to facilitate my post and a promotional item to thank me for my participation.

A great sidewalk chalk idea, make your own diy sidewalk chalk paint! It only takes a few simple ingredients, great for summer fun ideas for kids.

We unknowingly started a Mother's Day tradition last year: sidewalk chalk painting. It was so much fun filling the entire driveway with our colorful creations. We had used a store-bought kit last year, but I had a sneaking suspicion that it could be made at home (and that someone had probably already tried it). So I decided that we would give it a go during a sunny and relaxing Mother's Day weekend at home a few weeks ago.

A great sidewalk chalk idea, make your own diy sidewalk chalk paint! It only takes a few simple ingredients, great for summer fun ideas for kids.

A great sidewalk chalk idea, make your own diy sidewalk chalk paint! It only takes a few simple ingredients, great for summer fun ideas for kids.
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5.18.2015

Easy end of the year succulent teacher gift [tutorial]

Make this incredibly easy succulent teacher appreciation gift, great for any teacher!
My baby girl graduates from her first year of preschool this Thursday. Where in the world have the last 4 years gone? 

Make this incredibly easy succulent teacher appreciation gift, great for any teacher!

Anyways, I knew I wanted to give her teachers a year end gift, but because there are 5 of them I always struggle figuring out what to give them. I don't want to spend an arm and a leg, but I don't want to give them something useless either. Then, I looked at the dozens of propagated succulents that I had lying around and instantly knew what I would do. Here's what I did and how you can make your own...
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